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In 1996, I founded lookandfeel new media, an early digital agency which went on to earn international acclaim. We specialized in creating highly interactive, media-rich experiences. We won a client list that included Lee Jeans, VF Corp., Sprint, American Century, Cerner, Sears, Kodak, Duncan Toys, Carters, Jockey and PBS.
We grew to over 30 employees and earned international recognition. Our own website, lookandfeel.com, won over 30 international awards, including site of the year from FWA and NEM5. It is listed in the Worlds Best Website Awards Hall of Fame. We even won an Emmy for Interactive TV!
In 2005, I led the strategic acquisition process that resulted in lookandfeel being acquired by Barkley, and I joined Barkley to lead the digital services team there and to oversee the integration of digital into the core agency.
To this day, one of my favorite things we ever did was an online snowflake creator called Make-a-Flake. It attracted over an avid audience every winter break. At last count, over 31 million snowflakes had been made!
lookandfeel's website was a groundbreaking Flash site. It won over 30 national and national awards, including FWA site of the year, NEM5 site of the year and Worlds Best Websites Hall of Fame.
We launched dozens of sites for Lee Jeans, starting with the Lee Fit Finder. We launched and managed their ecommerce sites for several years.
We developed an interactive pilot for PBS called "Bark Park Place' to test ability of interactive TV to teach reading skills to kids. It won an EMMY for technical achievement.
Before we launched the Lee FitFinder website, we created an in-store kiosk. It earned Glamour Magazine's Best Technical Achievement in Denim award. This is most definitely the only award I will ever win from a fashion magazine.
We created several addictive games for Duncan Toys, including a series of Duncan Man yoyo games.