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For the last few years, those of us in the creative tech space have been inundated with stories and case study videos of VR and AR campaigns. Many of us have spent time inside these alternative realities, but many of our clients and colleagues haven’t. So I decided to give Barkley partners and clients a chance to immerse themselves in virtual and augmented realities.
Moonshot created an exhibit called "What is Here?" It featured several of the latest VR and AR devices from Google Cardboard and Samsung Gear VR, to HTC Vive and Microsoft Hololens. For three months, we gave guided tours to clients, execs, creative teams and partners from all corners of the agency. We hosted VR game contests, adjudicated art competitions and had more than a little fun making people walk the VR plank.
We also brought in Framestore, the VR production company behind many of the most successful VR campaigns to date, to conduct an all-day workshop on VR concepting and production.
As one partner said, “you read about VR all the time, but I never really got it until today.” Exactly.